Key Performance Indicators for News Organizations

Monitoring your total site traffic will give you some insights, but these KPIs will be the most actionable if you track them by niche content topic and/or audience segment.


           Overall Health

  1. Visits per unique visitor
  2. Page views per visit

    3. Driving Traffic to Multiple Audiences

  3. Top entry or landing pages
  4. Bounce rate

  5. Video Metrics


    6. COMING SOON

    Growth

  6. Conversion rate for e-mail newsletters
  7. Visitor frequency
  8. Visitor recency
  9. New vs. returning visitors

    10. Navigation

  10. Visits using internal search
  11. Most popular search terms
  12. Site exits after using internal search

    13. Engagement (rough proxy; need attitudinal research to get the complete picture of how engaged, satisfied and loyal your audiences are)

  13. Visits per unique visitor
  14. Most popular and most e-mailed stories
  15. Time spent during visits

    16. Social media

  16. Facebook
  17. Twitter
  18. Flickr

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